Moreover all the beliefs, the key to get traffic in the market is to simplify.
The first impression for any person who doesn’t knows of an specific topic, is that the processes are hard and complicated, and they would hardly execute them.
This is because many supposed “Gurus” explain processes that they don’t even know and therefore, they make it complicated by using complex techniques that they believe make them looks good, but that definitely don’t work.
That’s why many people start looking for the “magical button” in all-in-one bundles that will make everything for them, for free and effortless. Of course this doesn’t exist, but they take advantage of unscrupulous people that only gets to disappoint a big part of the market.
It is important not to fall on false promises, and be realistic when it’s time to wait for results.
The problem about false “Gurus” is that they underestimate the market and believe that, being realistic won’t sell their product and lamentably, it works on short term, killing the illusions of many new entrepreneurs.
Luckily, some of them survive to these processes and find the right path to get really big results.
In Empower Network we firmly believe in showing what is the right path, showing you the different ways and showing exactly what you can expect of every single one of them, without false expectations, helping you hand by hand, day by day to make it.
Having this clarified, let’s get back to today’s topic, video traffic.
There are many platforms, some of them are not so well-known in our market, but they might me useful to help you getting results.
Let’s see some of the most known platforms:
It’s a web site created by three old employees of PayPal in February of 2005. (Wikipedia)
Foundation: February, 14th 2005, San Mateo, California, USA
Executive Director: Susan Wojcicki
Founders: Chad Hurley, Steve Chen, Jawed Karim
It’s a social network based on videos, launched in November of 2004 by the company InterActiveCorp. This site allows people to share and save digital videos. (Wikipedia)
Foundation: November, 2004
Executive Director: Kerry Trainor
Founders: Zach Klein, Jake Lodwick
It’s a website to share digital videos on Internet. It offers a desktop app, principally to those users who are “video addicts” and download a lot of videos every week (Wikipedia)
Foundation: July, 2003
Founders: Arik Czerniak, Eyal Hertzog
4) Daily Motion
It’s a host video service on the Internet; with headquarter in Paris, France. It’s domain was registered a month later than Youtube with gandi.net, a French domain register… (Wikipedia)
Foundation: March 15th, 2005
Executive Director: Cédric Tournay
Founders: Olivier Poitrey, Benjamin Bejbaum
It’s a company with headquarter in San Diego, California and is owner of a virtual database of video clips. (Wikipedia)
Executive Director: Jon Goldman
Founders: Ted Dunning, Dmitry Shapiro
There are some other sites, but these five are the most important.
We are going to take YouTube’s platform as a reference because is the most popular and works as a foundation for the others.
I don’t want to confuse you or saturate with a lot of information, because there are many processes that you can use, the best advice is to choose between one or two and apply them.
The domain was activated on February 15th, 2005 and on April 23rd the first video was uploaded, “Me at the Zoo” made by Jawed Karim with a duration of barely 20 seconds, where it ratifies the principle we were talking about at the beginning, “simplicity” and marks the beginning of a new era
You can watch the video here: http://www.youtube.com/watch?v=jNQXAC9IVRw
Google acquired YouTube on October, 2006 by a digit of 1650 million dollars. Source: http://googlepress.blogspot.mx/2006/10/google-to-acquire-youtube-for-165_09.html
Nowadays, more than a thousand millions of users visit YouTube every month. Every “MINUTE” people upload 100 hours of video to YouTube. The 80% of YouTube’s traffic comes from outside the USA. YouTube is translated in 61 countries and in 61 languages.
It gives us and idea of its reach but also that it can be very competitive.
What you need to do at the beginning is open an account of YouTube channel. It’s really simple:
You need to define the campaign’s topic, what is the objective you want to achieve.
The first basic rule is having Keywords with high quantity of searches and little competition to segment the market better.
In the title, it is important that it contains at least one of the keywords (the most important)
Any video you post or share must go with a Landing Page link, never direct to the product sale or service page. You need to recollect visitor’s e-mails, we will talk about this later. Although there are many places where to attach the link, which we are going to talk about later, the number one is in the first line of the description.
You always have to tell people what action to make, a click, like, share, comment or subscribe in your channel for example, if you don’t tell them just a reduced number will do it.
You must tell to the distinct blog foundations when you posted or shared a video and this is made through something called Ping, it’s really easy to do and it’s automatized, you can use a free service like Pingler: https://pingler.com/ to start. The procedure is simple, you just have to put a title, the link or URL, select a category and he will handle the distribution to a big blog chains in the net.
The different video formats that we will be using are personal, sharing the screen, of thirds, edited, with slides like Power Point or with simpler tools of text collated, video and images through de pre-established templates.
I hope, as a beginning, that you re-read this because it is really important, it might seem complicated by now because you don’t know anything, but it’s something really simple and we will discover it step by step.